Tuesday 13 March 2018

3 New Innovations for Google AdWords Management

With many firms offering Google AdWords management services in Melbourne, it’s important to work with the ones that are the most innovative and up-to-date with their knowledge of the ever-expanding and changing platform. Unlike search engine optimisation, AdWords management is simple enough, with Google actively assisting businesses to perform better. Of course, with things always changing, some companies aren’t as quick to pick up the slack as others.

Innovations on the AdWords platform are a regular occurrence, with three such updated being announced in late November 2017. Below are listed the three changes that AdWords management services need to be aware of to improve your next campaign. 

Promotion Extensions


With customers always looking for a great deal, Google has added a new extension to their suite of options, the promotion extension. Expanding on the set ad copy, the promotion extension shows the latest offers available on a set of products or services that your brand offers. From percentage discounts to dollar-savers, and with the option to include dates and promotional codes, this is an excellent option for brands to be competitive in an ultra-competitive market on a consistent basis.

Ad Variations


While ads are typically written up and promoted very quickly, it can take time to adjust the copy of the individual ads. Google had noticed that people would start to write seasonally or contextually significant copy only to stop before it was promoted. Now, they offer simple ad variation testing on the AdWords platform, allowing businesses to adjust headlines and body paragraphs to reflect…anything. The ability to test a variation over the period of 24 hours, without significantly modifying your campaign is a real benefit for businesses everywhere.
 
Custom Intent Audiences


Specifically for Google Display Networks, the new custom intent audiences feature for the platform allows your ads to reach users who are likely to want to buy very specific products or services. The innovation takes browsing data from your existing campaigns along with their browsing behaviour and determines what they might be looking for specifically. Not only does this avoid the wasted clicks for users not interested, but it allows for more significant measurement and planning of future activity.

AdWords Management is a Full-Time Job

AdWords does a fantastic job of simplifying a challenging concept of online marketing. While these innovations are mapped out in Google’s documentation, most businesses lack the internal knowledge to manage a campaign. More than that, they lack the motivation, time and effort required to deliver significant improvements.

As such, finding a firm that offers Google AdWords management services in Melbourne is the ideal way to ensure that you grow your business through the AdWords platform. Pay per click advertising is a significant benefit to organisations, delivering a great return on investment along with substantial engagement and long-term growth potential.

Finding the right firm to lead your campaign into the future is an absolute must to grow your business.