Reasons Why a Business Should Invest in Android App Development In Melbourne

 

Choosing the right application platform is a big decision an organisation has to make. A high-quality app doesn’t do the whole work alone. The host platform also plays a big role in defining its success and outreach. Targeting multiple platforms is possible, but selecting a single platform defines a clear target market and maximizes the ROI. Android application is considered cost-effective, profitable and efficient for all kinds of business models. Newpath Web a professional team that can provide professional Android app development in Melbourne. The company provides multiple digital solutions including high-quality application development.
 

Experts share these reasons why a business should invest in this type of application:
 

1. It has a global reach
 

This platform is considered one of the leading platforms across the globe. There is a huge smartphone market using this host for applications. This popularity of Android offers a vast market for a business to target with useful applications.
 

2. It is easy to submit an app on Google Play Store
 

Google offers encouraging factors for application submission on Play Store. The swiftness and simplicity of the approval method motivates businesses to launch their application.
 

3. It is an open source
 

This is a popular open source that provides a free development kit. Hence, an organisation needs to invest in the process of development only. The licensing costs get reduced and empower its marketing. This is also effective for the developers working on the application. The open source allows easier modifications as the technology grows. This is a valuable benefit for businesses that already have multiple applications available. They can upgrade their applications to newer versions of technologies.
 

4. It is simple to use and install
 

The platform comes with a vast collection of tools that assist in the process of fixing, improving and updating applications. Hence, a business can get the issues fixed to provide the simplicity of using the applications. All stakeholders get to install the launched application without any hassles.
 

5. It encourages cost-effective improvements
 

Most organisations worry a lot about the future demands of an application. The upgrades can take a huge amount of money if the platform is not flexible enough. With the flexibility of the Android platform, an enterprise can invest a very low amount of money on innovations and upgrades. This way, applications become customized, which results in the better capitalisation of the technology.
 

6. It offers multiple deployment methods for sales
 

Android is one of the most versatile platforms of application deployment. The host platform allows multiple marketing channels to launch and distribute applications. The major platform Google Play Store is the main marketplace for these apps. However, the popularity of third-party marketplaces is immense to maximize deployment. This way, the app reaches a vast group of audiences, which creates a big market for the owners.
 

No matter what reasons are utilised, the quality of an application plays the biggest role. Contact Newpath Web for high-quality Android app development in Melbourne. The company develops applications for all sizes of businesses.

Why Is Melbourne Search Engine Optimisation So Important?

Every business wants to be found first when someone searches the internet for a product or a service that they provide. The problem is that with every business wanting to achieve the same results, a fierce competition has formed. For local businesses based in Melbourne looking to get ahead of their competitors, Melbourne search engine optimisation is an invaluable tool that will deliver the results they are looking for.

Having a website that is filled with high-quality content is great, for your customers. But your customers aren’t the ones who decide what business gets shown first in a search result. That responsibility belongs to search bots, such as Google’s spiders. They are programmed with intelligent algorithms that are designed to scan through web pages and index a vast range of keywords relating to a particular category. Whichever website has a larger quantity of more relevant keywords in a particular category wins. It’s that simple.

This is why SEO (Search Engine Optimisation) is so incredibly important for local businesses in Melbourne that are looking to stand out from their competitors. For instance, if a company is based in Melbourne and sells dresses, then they would want to target keywords relating to their products. This could include such keywords as ‘beautiful dresses’ or ‘premium and affordable dresses’, but also should have geographically based keywords such as ‘Melbourne CBD’ or ‘Flinders Street’. 

Working with a digital agency such as Newpath Web can take the hard work out of SEO, leaving you to run your businesses and capitalise on the results. They have a team of SEO experts that have had years of experience designing successful SEO strategies and delivering successful results for a large range of businesses across many different industries. They do this by working closely with your business with a personalised approach. They understand the very core of your business and gain insight as to who your customer base is, who your targeted audience is and what your goals and objectives are. Armed with this knowledge, they will create an SEO campaign that is specifically targeted towards your business’s needs.

SEO copywriting needs to be a balance of quality writing and quality keywords. Without one or the other, you could have great content but poor keywords or vice-versa. Newpath Web has in-house copywriters that will create content that only is filled with targeted keywords but also well-written content that correctly represents your brand.

Whether you want to be hands-on with the campaign or just happy to let the team do their job, Newpath Web always ensures you are in control with weekly and monthly analytic reports to keep you updated. You are also given access to a 24/7 online portal which allows you to check on the campaign’s performance and how it’s tracking whenever you want. 

For local businesses looking for Melbourne search engine optimisation, look no further than Newpath Web. Feel free to visit their website for more information and to also browse their extensive range of services they can offer your business today.