Consumer choices in the era of the internet are propelled by reviews, brand image, and online reputation. Australian brands have been fighting a fierce online battle to claim their market share, and it doesn’t really matter whether yours is a large company looking for better PR, or a new start-up trying to establish brand image. Finding a full service digital agency in Melbourne shouldn’t be a hard task, thanks to Google, but how do you select an option?
Check some aspects listed below!
Start from scratch
The process of online marketing & branding starts with creating a competent website. Find a digital agency that specialises in design and consulting. They should be capable of offering web design services and must have an idea of how to do interactive prototyping and add features that will help in gaining consumer attention. If the company can handle everything from apps, websites to eCommerce, and customized software, it’s always an added advantage. Many agencies even specialize in quality testing and assurance. Newpath Web, for example, is based in Melbourne, and they have a systemised means of offering marketing services for clients, with experience of working with large enterprises and start-ups alike!
Full deck of online marketing services
Online marketing is a comprehensive term, and it encompasses a wide range of strategies and tools. At the very least, the concerned digital marketing firm should be Google certified, and they must have experience with the following –
1. SEO or Search Engine Optimisation
2. PPC or Pay Per Click management
3. Online Reputation Management
4. Google Analytics
5. Social Media Marketing
It’s a common myth that just focusing on SEO is enough for organic marketing. A successful online marketing campaign will have every element in place, including paid ads, and the overall approach has to be flexible so that the client’s budget constraints are taken care of.
Expertise in applications development
While this may not be necessary for every company, but many Australian companies, especially eCommerce vendors, are opting for mobile apps. When you contact a full service digital agency in Melbourne, figure out if they can handle app requirements for iOS and Android.
Ask the right questions
As a new client, you have every right to ask a few questions before selecting a company for online marketing and app development. Below is a quick questionnaire-
1. How long have you been in business?
2. Do you work with clients in Australia alone?
3. Can you share a few designs of your apps and websites?
4. Will you offer client references on request?
5. Do you offer a free consultation session and estimate?
6. Are you a Google certified agency?
7. How many clients do you handle per month?
8. Have you worked with any of our immediate competitors?
9. Do you expect a long-term contract?
10. Do you offer regular reports?
Asking for estimates
Don’t select a marketing firm because they are cheap or is willing to work for a price lower than the market standard. Get estimates for sure but ensure that the pricing is transparent and doesn’t have room for hidden charges.
Final word
Experience, expertise, and an ability to see client objectives and goals are core aspects of selecting a digital agency. This is about collaborating for the long-term, and therefore, it makes sense to select a company like Newpath Web that understands the core and pulse of online marketing in Australia!
Check some aspects listed below!
Start from scratch
The process of online marketing & branding starts with creating a competent website. Find a digital agency that specialises in design and consulting. They should be capable of offering web design services and must have an idea of how to do interactive prototyping and add features that will help in gaining consumer attention. If the company can handle everything from apps, websites to eCommerce, and customized software, it’s always an added advantage. Many agencies even specialize in quality testing and assurance. Newpath Web, for example, is based in Melbourne, and they have a systemised means of offering marketing services for clients, with experience of working with large enterprises and start-ups alike!
Full deck of online marketing services
Online marketing is a comprehensive term, and it encompasses a wide range of strategies and tools. At the very least, the concerned digital marketing firm should be Google certified, and they must have experience with the following –
1. SEO or Search Engine Optimisation
2. PPC or Pay Per Click management
3. Online Reputation Management
4. Google Analytics
5. Social Media Marketing
It’s a common myth that just focusing on SEO is enough for organic marketing. A successful online marketing campaign will have every element in place, including paid ads, and the overall approach has to be flexible so that the client’s budget constraints are taken care of.
Expertise in applications development
While this may not be necessary for every company, but many Australian companies, especially eCommerce vendors, are opting for mobile apps. When you contact a full service digital agency in Melbourne, figure out if they can handle app requirements for iOS and Android.
Ask the right questions
As a new client, you have every right to ask a few questions before selecting a company for online marketing and app development. Below is a quick questionnaire-
1. How long have you been in business?
2. Do you work with clients in Australia alone?
3. Can you share a few designs of your apps and websites?
4. Will you offer client references on request?
5. Do you offer a free consultation session and estimate?
6. Are you a Google certified agency?
7. How many clients do you handle per month?
8. Have you worked with any of our immediate competitors?
9. Do you expect a long-term contract?
10. Do you offer regular reports?
Asking for estimates
Don’t select a marketing firm because they are cheap or is willing to work for a price lower than the market standard. Get estimates for sure but ensure that the pricing is transparent and doesn’t have room for hidden charges.
Final word
Experience, expertise, and an ability to see client objectives and goals are core aspects of selecting a digital agency. This is about collaborating for the long-term, and therefore, it makes sense to select a company like Newpath Web that understands the core and pulse of online marketing in Australia!
