Reasons Why a Business Should Invest in Android App Development In Melbourne

 

Choosing the right application platform is a big decision an organisation has to make. A high-quality app doesn’t do the whole work alone. The host platform also plays a big role in defining its success and outreach. Targeting multiple platforms is possible, but selecting a single platform defines a clear target market and maximizes the ROI. Android application is considered cost-effective, profitable and efficient for all kinds of business models. Newpath Web a professional team that can provide professional Android app development in Melbourne. The company provides multiple digital solutions including high-quality application development.
 

Experts share these reasons why a business should invest in this type of application:
 

1. It has a global reach
 

This platform is considered one of the leading platforms across the globe. There is a huge smartphone market using this host for applications. This popularity of Android offers a vast market for a business to target with useful applications.
 

2. It is easy to submit an app on Google Play Store
 

Google offers encouraging factors for application submission on Play Store. The swiftness and simplicity of the approval method motivates businesses to launch their application.
 

3. It is an open source
 

This is a popular open source that provides a free development kit. Hence, an organisation needs to invest in the process of development only. The licensing costs get reduced and empower its marketing. This is also effective for the developers working on the application. The open source allows easier modifications as the technology grows. This is a valuable benefit for businesses that already have multiple applications available. They can upgrade their applications to newer versions of technologies.
 

4. It is simple to use and install
 

The platform comes with a vast collection of tools that assist in the process of fixing, improving and updating applications. Hence, a business can get the issues fixed to provide the simplicity of using the applications. All stakeholders get to install the launched application without any hassles.
 

5. It encourages cost-effective improvements
 

Most organisations worry a lot about the future demands of an application. The upgrades can take a huge amount of money if the platform is not flexible enough. With the flexibility of the Android platform, an enterprise can invest a very low amount of money on innovations and upgrades. This way, applications become customized, which results in the better capitalisation of the technology.
 

6. It offers multiple deployment methods for sales
 

Android is one of the most versatile platforms of application deployment. The host platform allows multiple marketing channels to launch and distribute applications. The major platform Google Play Store is the main marketplace for these apps. However, the popularity of third-party marketplaces is immense to maximize deployment. This way, the app reaches a vast group of audiences, which creates a big market for the owners.
 

No matter what reasons are utilised, the quality of an application plays the biggest role. Contact Newpath Web for high-quality Android app development in Melbourne. The company develops applications for all sizes of businesses.

Trends That Companies Must Not Miss For iPhone Application Development In Australia

Apple has a large user base and you can take advantage of that large audience by building custom iPhone apps. If you are needing to build an iOS app from scratch, Newpath Web will meet all your iOS app needs. As one of the leading companies for iPhone application development in Australia, they will turn your idea into an impeccable iOS app. With an experienced iOS app development team, they will work closely with you from beginning to end. To give some insight into the always changing world of app development, here’s a look at the trends in 2019 and how it will set the tone for the future.
 
- Merging Siri With AI
 
Ever since Siri was launched by Apple, it has gained immense popularity. Apple has also released SiriKit for the iOS and Apple watch so that it can work with Siri using the voice command. One of the benefits of integration with Siri with your iOS app is that you can use the phone from the locked screen and with hands-free.
 
- AR & VR
 
AR (Augmented Reality) and VR (Virtual Reality) are becoming more integrated with more and more apps, such as the Ikea app which lets people virtually view how the furniture will fit into their home before they make a purchase. With the latest update of Apple, there were many improvements in the ARKit 2 such as the enhanced ability of face tracking, ability to measure objects with your iPhone and iPad and support 3D object detection. The ARKit 2 is set to make huge waves when it comes to top iOS mobile app development trends this year.
 
- Security
 
When it comes to security, hackers and digital threats such as viruses and malware are evolving rapidly, meaning that security needs to constantly upgrade and improve. For any business, it is essential to improve its security in order to prevent threats such as data breaches, data theft, cyber-attacks and more. Now it is possible to use authentication services for incorporating password manager apps with password Autofill.
 
- IoT
 
It is estimated by 2020 there will be almost 31 million IoT (Internet Of Things) devices. Considering this, Apple has come up with a highly protected IoT ecosystem known as Home Kit which offers infinite opportunities to developers as the system will connect with any IoT device easily. These apps allow the user to communicate and control interconnected home automation accessories.

- Apple Pay

Apple pay has now become a global phenomenon after successfully soaring to high popularity in the USA as it is a favourite among iPhone users. One of the major advantages of using the app is the security that it offers. You don’t even need to save your card details. In the upcoming years can expect iOS app development to adopt a cashless policy.

- Artificial Intelligence

AI has been in the news for a long time and Apple has the advantage when it comes to artificial intelligence. Apple has launched core processors that enable unique features such as Face ID and a new customisable Animoji which is known as Memoji. This allows users to transform their face into a 3d avatar which utilises advanced facial capturing technology.
 
If you are needing iPhone application development in Australia, turn to the experts at Newpath Web. Newpath can transform your unique ideas into a unique iOS mobile application that your users will love.  For all the information you need to get started, visit their website today.

Finding The Best SEO Services In Melbourne For Driving Traffic

For businesses that want to drive more traffic to their website when people search for a service or product that they offer, need to know and understand the basics of SEO (Search Engine Optimisation). This is why more and more businesses across all industries search for only the best SEO services in Melbourne to boost their search engine rankings and extend their audience reach.

 

 

SEO is essentially the targeting of specific keywords and implementing them into your website and all other content. Keywords are selected according to what phrases and keywords your customers are searching for when they are using search engines such as Google.

As there are millions of websites indexed in a search engine, only the websites with the highest ranking appear at the top of a search page result. This is what SEO does and is the reason for the growth in the demand for quality SEO services. Here are a few tips for finding the best SEO Company:
 

• Go through recommendations and reviews: Those are the most authentic advertisements for any business or company.

• Localised search: Include your area when searching for the best SEO services. For example: best SEO services Melbourne. It will show all the highly ranked SEO service providers in Melbourne according to that keyword.

• Top 5 searches: When looking for services in a search engine, only look at the top 5 search results. If an SEO company has optimised itself to be at the top of the first page, then they can certainly provide assistance.

Once you have found an SEO company that you think can help you, remember to browse through their customer reviews to get an idea of the services they provide. This is the best way to get an idea of how the business will treat you once you sign up into a contract with them, without any nasty surprises down the track.

If you are planning to hire an SEO company, find out if they provide an initial consultation beforehand. See how you connect with them. Clearly outline your goals and budget clearly to see if they are able to understand your needs and requirements. Ask about the strategies they would follow to enhance the visibility of your website. Remember, SEO takes time. It usually takes around at least 8 to 12 months to see complete results. If any company tells you that your business will rank on top of the search engine results in the relevant searches within a few days, then you should look elsewhere. SEO is a time-consuming task and no one can make your website rank on top within a few days. 

So, before hiring just any SEO agency, you should look at their website, their customer reviews, their client portfolio and other little details that can help you make the right decision when looking for the best SEO services in Melbourne.

Finding The Best Web Development In Australia: How To Go About It?

When you are looking for web development in Australia for a new website or even an overhaul of an old one, there are multiple factors that you need to consider. Among these, the first one is, “Do you really need a website?”. In a world that is practically reliant on the internet for all things, having a website is a must, and having a great website can be the difference between a successful website and an unsuccessful website. In places such as the southern hemisphere, where a whopping 68% of the population use smartphones and with mobile data being rather affordable, having a great website is almost mandatory for success.  

How can you make a unique website? 

Every company and business will have a core idea and belief around which they are structured. These values and ideas can be incorporated into a website that can showcase the company in the way it wants to be seen. It can also help attract people outside of the targeted audience. For people living in Australia, the task can be quite easy as there is a multitude of web developers in and around the region. Digital agencies such as Newpath Web have the most talented and efficient team of web developers in Australia on board to help bring your project to life.  

What should you look for in a website? 

When making a checklist of what your website needs, the first priority should be the user experience. The reason why this should be your absolute priority is that it is the customer and the potential client who will use the website more than you, which is why giving it a great feel is important. This is a big reason as to why UI & UX is the key part of any website.  

A good user experience always helps in getting more customers and clients. In order to have a great website designed, you need to rely on the right people with the required experience and skill. You could easily find a web developer, but finding a team of professionals that can together help build a website with a smooth user experience and simple to navigate user interface is necessary.  

Get the most out of your website 

Newpath Web have a very effective Content Management System in place that help their clients get a clear-cut idea of what they want. Their team can then efficiently put together a website in place for the client that meets their needs, goals and requirements. You can take your pick from just a single page website to a complex enterprise level website. Their sheer amount of knowledge, skill and expertise ensure that any digital project can be brought to life in only a short matter of time.  

Your dream can now be a reality with the help of Newpath Web, who can bring any idea and thought to life in a digital form. For expert web development in Australia, choose Newpath Web. Visit their website for all the information you need, as well as to view their extensive range of digital services they offer.

Looking For A Company That Can Develop Apps For Android?

These days, just having a website is not enough to effectively engage with your audience and customer base. Many businesses have already discovered the benefits of having a mobile app as most users access websites from their mobile phones. This can lead to problems such as content not correctly being formatted to a smaller screen on a tablet or mobile phone, which is why a mobile app can efficiently avoid these issues. The two most popular mobile platforms are iOS and Android, and Newpath Web can develop apps for Android and iOS platforms, but which platform is a better choice?

Well, the answer comes down to what your needs are, as both platforms offer different benefits. The iOS platform has certain benefits such as higher security, an interface that is easily recognised all over the world and is considered more user-friendly. Android has many other benefits available that iOS can’t compete with, so it is up to you which platform best suits your needs and what you want to achieve.

Android has certain benefits that iOS can’t offer, such as being a cost-effective alternative and offer more sales opportunities. Android features an affordable and cost-effective software development kit (SDK) which is free to use for developers. This results in costs being greatly reduced during the mobile development stage. The only fee that is required is a one-time registration fee which needs to be paid once the mobile app is all ready to go live and be uploaded to the marketplace. The best part is that as soon as the one-time fee is paid, and developer is able to continue testing and building the mobile app from any computer device.

The Android platform also offers more sales opportunities as compared to the iOS platform. The reason for this is because mobile apps on Android do not rely on just one marketplace like Apple. Apart from just being available on the Google Play Store, mobile apps on Android can also access third-party app stores and marketplaces across many other platform channels. Developers can also create their own channel of sales in order to greatly increase the distribution of the mobile app. This extra flexibility is something that the iOS platform can not provide.

Another advantage of the Android platform is social media. Android uses Gmail, which is a widely used platform of e-mail, which means users can easily sign in with their social media accounts. This is because Android apps don’t have the harsh restrictions that iOS has, allowing it to be easily integrated with social media platforms such as Twitter, Facebook and Google.

When looking for a company in Australia that can develop apps for Android, look no further than Newpath Web for all your Android app needs. Contact them today or browse their website for more information.

Why Is Melbourne Search Engine Optimisation So Important?

Every business wants to be found first when someone searches the internet for a product or a service that they provide. The problem is that with every business wanting to achieve the same results, a fierce competition has formed. For local businesses based in Melbourne looking to get ahead of their competitors, Melbourne search engine optimisation is an invaluable tool that will deliver the results they are looking for.

Having a website that is filled with high-quality content is great, for your customers. But your customers aren’t the ones who decide what business gets shown first in a search result. That responsibility belongs to search bots, such as Google’s spiders. They are programmed with intelligent algorithms that are designed to scan through web pages and index a vast range of keywords relating to a particular category. Whichever website has a larger quantity of more relevant keywords in a particular category wins. It’s that simple.

This is why SEO (Search Engine Optimisation) is so incredibly important for local businesses in Melbourne that are looking to stand out from their competitors. For instance, if a company is based in Melbourne and sells dresses, then they would want to target keywords relating to their products. This could include such keywords as ‘beautiful dresses’ or ‘premium and affordable dresses’, but also should have geographically based keywords such as ‘Melbourne CBD’ or ‘Flinders Street’. 

Working with a digital agency such as Newpath Web can take the hard work out of SEO, leaving you to run your businesses and capitalise on the results. They have a team of SEO experts that have had years of experience designing successful SEO strategies and delivering successful results for a large range of businesses across many different industries. They do this by working closely with your business with a personalised approach. They understand the very core of your business and gain insight as to who your customer base is, who your targeted audience is and what your goals and objectives are. Armed with this knowledge, they will create an SEO campaign that is specifically targeted towards your business’s needs.

SEO copywriting needs to be a balance of quality writing and quality keywords. Without one or the other, you could have great content but poor keywords or vice-versa. Newpath Web has in-house copywriters that will create content that only is filled with targeted keywords but also well-written content that correctly represents your brand.

Whether you want to be hands-on with the campaign or just happy to let the team do their job, Newpath Web always ensures you are in control with weekly and monthly analytic reports to keep you updated. You are also given access to a 24/7 online portal which allows you to check on the campaign’s performance and how it’s tracking whenever you want. 

For local businesses looking for Melbourne search engine optimisation, look no further than Newpath Web. Feel free to visit their website for more information and to also browse their extensive range of services they can offer your business today.

Newpath Web – When You Need Android Application In Melbourne

Does your business only rely on just a website? Are you looking for more ways to interact with and gain more customers? Services such as Android application in Melbourne can greatly help you expand the reach your business has over its audience. A mobile app is the new edge companies are discovering when it comes to providing a full experience with their customers.

There are many benefits aside from improving the experience your customers have when interacting with your brand. It also can add such benefits such as adding additional streams of revenue for your business. When wanting to create a mobile app for your brand, the two main choices are between iOS and Android. Each has benefits of their own but Android has certain benefits that may appeal to most.

One big advantage is social media. Because Android uses such e-mail platforms like Gmail, it allows users to be able to easily log in with their social media accounts such as Google, Facebook, Twitter or any other social media accounts they have. This means that your mobile application can be easily integrated across many social media channels allowing users to easily share information or content directly to their account for all their followers to see. This means increased audience reach based on word of mouth, the best kind of promotion there is.

If cost is a concern, then Android will tick another box for you. Android features an SDK (Software Development Kit) which is free for developers to use. This is a very cost-effective solution when it comes to developing a mobile app. When your app is ready to be uploaded to the marketplace, only a one-time registration fee is needed. Once this is paid, your developers can continue testing and building from any computer device, which also adds much more convenience to the development process as well as being cost-effective.

Android also is able to tap into more sales channels. Unlike iOS, Android is able to be placed on third-party marketplaces and other channels of sales and developers can even create sales channels meaning increased distribution potential. This flexible approach to distribution means that you can extend the reach of your mobile app, and brand, across multiple channels and audiences.

So, the next question is where are you going to find a digital agency that can provide this solution for you? The answer is Newpath Web. For many years their experienced team of mobile app developers have been creating apps for companies with unique interfaces and intelligent designs for a comfortable user experience. By working closely with your business, they will understand exactly what your objectives and goals are in order to ensure your expectations and needs are fully met.

For intelligent and unique Android application in Melbourne, get in contact with the professionals at Newpath Web. Visit their website for more information as well as to view the many other services they can provide your business. Get ahead with Newpath Web today.