Newpath Web – When You Need Android Application In Melbourne

Does your business only rely on just a website? Are you looking for more ways to interact with and gain more customers? Services such as Android application in Melbourne can greatly help you expand the reach your business has over its audience. A mobile app is the new edge companies are discovering when it comes to providing a full experience with their customers.

There are many benefits aside from improving the experience your customers have when interacting with your brand. It also can add such benefits such as adding additional streams of revenue for your business. When wanting to create a mobile app for your brand, the two main choices are between iOS and Android. Each has benefits of their own but Android has certain benefits that may appeal to most.

One big advantage is social media. Because Android uses such e-mail platforms like Gmail, it allows users to be able to easily log in with their social media accounts such as Google, Facebook, Twitter or any other social media accounts they have. This means that your mobile application can be easily integrated across many social media channels allowing users to easily share information or content directly to their account for all their followers to see. This means increased audience reach based on word of mouth, the best kind of promotion there is.

If cost is a concern, then Android will tick another box for you. Android features an SDK (Software Development Kit) which is free for developers to use. This is a very cost-effective solution when it comes to developing a mobile app. When your app is ready to be uploaded to the marketplace, only a one-time registration fee is needed. Once this is paid, your developers can continue testing and building from any computer device, which also adds much more convenience to the development process as well as being cost-effective.

Android also is able to tap into more sales channels. Unlike iOS, Android is able to be placed on third-party marketplaces and other channels of sales and developers can even create sales channels meaning increased distribution potential. This flexible approach to distribution means that you can extend the reach of your mobile app, and brand, across multiple channels and audiences.

So, the next question is where are you going to find a digital agency that can provide this solution for you? The answer is Newpath Web. For many years their experienced team of mobile app developers have been creating apps for companies with unique interfaces and intelligent designs for a comfortable user experience. By working closely with your business, they will understand exactly what your objectives and goals are in order to ensure your expectations and needs are fully met.

For intelligent and unique Android application in Melbourne, get in contact with the professionals at Newpath Web. Visit their website for more information as well as to view the many other services they can provide your business. Get ahead with Newpath Web today.

An Experienced Web Design Company In Melbourne

When it comes to a web design company in Melbourne, Newpath Web is always a few steps ahead of their competitors with their unique approach and out of the box thinking. With more and more websites being created, this is exactly what you need to stand out from the crowd.

It used to be acceptable to just simply have a website with a few pages that contained information and a basic function, but nowadays, a basic website won’t get your business very far. Modern websites are constantly being designed with more complex functions and features that allow users to have a greater experience. If your website is not incorporating the latest in web design, then your website could find itself further and further away from the top of a search result.


Newpath Web understands that an attractive website design and layout is going to grab the attention of your visitors. Users are very quick to judge, and with search engines like Google, they have easy access to other websites. If your website does not grab their attention in the first few seconds, then your users are likely to wander off.  

With an expert team of web designers, Newpath Web can create a website for your business that not only will look amazing but will also look unique and function with maximum efficiency. They will create a friendly user experience for your visitors to ensure that not only their attention is grabbed but also is held onto. But web design is only the tip of the iceberg when it comes to delivering digital services that increase conversions and sales.

Newpath Web also offer SEO and PPC services to make sure that your website is always at the top of a search result. They have been creating successful and strategic online marketing campaigns for a vast number of clients for many years. Utilising social media advertising and Google Analytics, they have been helping businesses grow and extend their audience reach and online presence.

They have teams of designers and engineers that can create mobile apps across platforms such as iOS and Android and can create custom software and CMS platforms. They work closely with their clients to ensure that the end result meets their client’s expectations.

Working with Newpath Web will ensure that your website is designed to be highly functional and easy to navigate. All content will be optimised to ensure a responsive web design with minimalised loading times and that everything is formatted correctly when users are viewing your website from a mobile device.

To ensure that your business is working with a web design company in Melbourne that wants to work with you, not for you, talk to the friendly and professional team at Newpath Web. Visit their website for more information on the services they can offer you and also to see clients they have worked with in the past. When it comes to designing a website that your customers will love, Newpath Web has the expertise to ensure your vision is a rea

Do You Really Need an App For Your Organisation?

Offering some of the best mobile app development in Melbourne, Newpath Web works with a range of organisations on their mobile enterprise apps. From staff training to intranets and everything in-between, enterprise apps have a wide range of benefits, but determining whether they are right for your business is not easy to do.

Given all the rage around mobile browsing and smartphone usage, it’s easy to be seduced by the numbers. But the numbers don’t reflect actual behaviour; that is, what users are doing on their phones, beyond just time spent and blah blah blah. We’ve summarised a few critical considerations around mobile apps and whether there is any benefit for your business.

75% of Time on Phones Is Spent in 3 Apps
 
Think about your browsing habits online: you are probably likely to visit the same websites again and again. Whether it’s the relevancy of the information provided or the phrasing and framing of information to be more readily consumed, users, are shown to only view the same few sites day in day out.

This is the same with mobile phone applications. More than ¾ of all time on mobile phones is spent in just three applications. This means you must offer something truly spectacular to capture your target users interests beyond a few measly views in the first week or so.

If you have something they need to look at, that’s the first step. Users are more likely to engage in an application if it serves a need. But is that everything?

Give the Users Some Unique Benefits

The attraction and appeal of targeting mobile users are not lost on the technology industry in the slightest, and it isn’t just mobile applications that are reaping the benefits. Mobile websites are now lightyears ahead of where they were even a few years ago, and they do an excellent job of providing the kind of information and benefits that users are looking for. 

The answer to this issue is to offer integration and benefit that no mobile website could ever offer. Most likely, your business already has an excellent website with features for both staff and customers, where they can get all kinds of information that they could require.

Instead, invest in a mobile app that goes above and beyond a website with deep integration around a whole number of features, taking advantages of things like the camera, high-powered processors and other functionality that a website just can’t assume.

If You Need An App, Choose Newpath Web

Don’t get us wrong: there are fundamental reasons why a mobile application is the right thing for your business. But, having said that, we’re not in the business of ripping off customers; we want you to have a fantastic experience with our developers, and our history of mobile app development in Melbourne speaks for itself.

If you’re a little confused (I’m not surprised), just talk to our friendly staff, and we’ll work out what is right for your business, whether it is a new app, new website or even a new intranet. Click through, find out more.

3 New Innovations for Google AdWords Management

With many firms offering Google AdWords management services in Melbourne, it’s important to work with the ones that are the most innovative and up-to-date with their knowledge of the ever-expanding and changing platform. Unlike search engine optimisation, AdWords management is simple enough, with Google actively assisting businesses to perform better. Of course, with things always changing, some companies aren’t as quick to pick up the slack as others.

Innovations on the AdWords platform are a regular occurrence, with three such updated being announced in late November 2017. Below are listed the three changes that AdWords management services need to be aware of to improve your next campaign. 

Promotion Extensions

With customers always looking for a great deal, Google has added a new extension to their suite of options, the promotion extension. Expanding on the set ad copy, the promotion extension shows the latest offers available on a set of products or services that your brand offers. From percentage discounts to dollar-savers, and with the option to include dates and promotional codes, this is an excellent option for brands to be competitive in an ultra-competitive market on a consistent basis.

Ad Variations

While ads are typically written up and promoted very quickly, it can take time to adjust the copy of the individual ads. Google had noticed that people would start to write seasonally or contextually significant copy only to stop before it was promoted. Now, they offer simple ad variation testing on the AdWords platform, allowing businesses to adjust headlines and body paragraphs to reflect…anything. The ability to test a variation over the period of 24 hours, without significantly modifying your campaign is a real benefit for businesses everywhere.
 
Custom Intent Audiences

Specifically for Google Display Networks, the new custom intent audiences feature for the platform allows your ads to reach users who are likely to want to buy very specific products or services. The innovation takes browsing data from your existing campaigns along with their browsing behaviour and determines what they might be looking for specifically. Not only does this avoid the wasted clicks for users not interested, but it allows for more significant measurement and planning of future activity.

AdWords Management is a Full-Time Job

AdWords does a fantastic job of simplifying a challenging concept of online marketing. While these innovations are mapped out in Google’s documentation, most businesses lack the internal knowledge to manage a campaign. More than that, they lack the motivation, time and effort required to deliver significant improvements.

As such, finding a firm that offers Google AdWords management services in Melbourne is the ideal way to ensure that you grow your business through the AdWords platform. Pay per click advertising is a significant benefit to organisations, delivering a great return on investment along with substantial engagement and long-term growth potential.

Finding the right firm to lead your campaign into the future is an absolute must to grow your business.

5 Critical Optimisations for SEO Benefit

Offering award-winning SEO services in Melbourne, Newpath web has over ten years of experience delivering consistently excellent optimisations for businesses looking to rank well in Google. The SEO industry has changed dramatically over the past ten years, and so too have our tactics, both on- and off-site.

Looking at on-page adjustments, there are at least five different elements that simply must be optimised for your campaign to be successful. Let me tell you; this isn’t a comprehensive list, and probably covers 5% of what you can do for effective SEO. However, work on these, and you’ll see a small bump in your organic search rankings.

Title Tags

Optimising title tags is one of the most fundamental elements of on-page optimisation. The title tag is applied to every single page on your website, and Google uses this detail when ranking sites, but also when showing your result in their search. The blue clickable link in organic search? That’s the title tag.

Including a targeted keyword in the title tag is a must; however, that doesn’t mean you can ignore readability. Ensure that the title is still appropriately describing the page, and be sure to include your brand name, keeping everything under 60 characters to avoid cutoffs. Title tags should be unique and consistent throughout the website; do that, and you’ve successfully optimised something.

Meta Descriptions
You know on a search result, you have the blue clickable link (title tag), the little green URL underneath and then the paragraph of copy? That’s the meta description. While Google doesn’t use this as a ranking factor (debatable but let’s just accept it), it’s important to develop a meta description for this all the same, as the alternative is simply the first 160 characters from the copy on the page.

Including keywords is appropriate, but more importantly, you must succinctly describe the site and create an engaging and compelling reason for users to click on the link. Much like title tags, keep each of them unique, and under 160 characters to avoid missing out on key messaging.

Headers

When you set out to fill each page with content, you should really be included headers. Essentially acting as titles for each paragraph or section of writing, title tags are read by Google’s spiders and can influence search engine rankings. As a result, be sure to include keywords through these, especially in H1 and H2 tags.

Implementing headers correctly is vitally important, ensuring you only have one H1 tag, and having mainly H2 throughout the text. Think of headers as categorisations, with the H1 being the title of the content, H2’s being topic concepts, H3’s being individual sections within each concept and so on.

Body Paragraphs

The content on your site is fundamentally important to your SEO optimisation. Having appropriate keywords spread throughout every single page is critical, and having enough of them can greatly assist with ranking well. Remember, Google only want to show relevant information, so include keywords to make the pages relevant.

Ideally, we’re looking for 2-3 mentions of the keyword throughout the topic, along with more than 300 words per landing page. Work to reword and rephrase particular sections to more closely resemble keywords if you can’t include them directly.

Image Titles

Finally, if you’re looking to optimise your website, one fundamental element is to optimise image titles. Your website must include images, be they header images, in-line pictures or even simple icons. Regardless, you should optimise both image titles and alt-tags.

Image titles are important to label as descriptively as possible. Don’t make them too long, but be sure to tell Google what the image is, as it assists with their machine learning and can bring your website higher in search results. Alt-tags are directly related to ranking well and are meant to be for alternative descriptions, but it’s now really important to include your keywords in here as much as possible.

SEO Services Cover Far More Than This

If you are looking to truly optimise for search engine rankings, on-page changes aren’t enough. Even if you add content every day, you are still going to struggle to reach the upper echelons of Google search rankings. SEO Services in Melbourne can help you reach heights you could only dream of. Contact us today to see how we can help!

iOS 11 Highlights Increased iPad Opportunities for App Development

Unlike Android, Apple is very transparent about their operating system. iOS app development in Australia is much like everywhere else in the world: you simply wait for Apple to release beta access to the latest build 3 months before it launches, giving developers enough time with the new features to build their apps around them.

Beta Testing Gives Developers Time

This is a necessary step, given that iOS is a so-called ‘walled garden’, meaning that apps can be used on iOS only if they are distributed through the App Store, which requires adhering to Apple’s strict guidelines. Having an ability to pre-emptively adjust apps for new operating systems is critical to ensure no issues when the latest arrives.

iOS Launches September 2017

iOS 11 is set to launch in September 2017, and while developers have been aware of iOS 11 for some number of months, in late June Apple finally released the first public beta, and some key takeaways portend a long-awaited path for the tech giant.

This Will Make The iPad Amazing

The general vibe is that iOS 11 makes up for a lot of disappointed held by existing users of the iPad. Long promised as a ‘laptop killer’, previous iterations of Apple’s operating system simply expanded the mobile platform to the larger screen, lacking some of the more desktop-like features that users have been clamouring for. Well, no longer.

Changed Dock Functionality

Apple has sought to update the docking function on iOS to more closely reflect the user experience on their Mac computers. The dock now shows previously opened apps, giving you easy access to not only close apps when required but to more effectively access multitasking, a late addition to the party that arrived in iOS 9. The design of this docking bar is increasingly following the ‘flat design’ aspect embraced by Apple in recent years, completely abandoning the dreaded skeuomorphic approach (having elements that look like their real life counterparts).

Drag-and-Drop Usability

Another desktop feature built into the new platform is drag-and-drop abilities. When multitasking previously, iOS relied on copy-and-paste to take pieces of text or images from app to app. But no longer! Simply highlighting your desired area and then dragging it across to another app replicates a far more user-friendly approach to app usability.

Augmented Reality Opportunity

iOS 11 also embraces augmented reality, giving developers an opportunity to take advantage of iOS devices’ cameras in new and exciting ways. Users are increasingly enraptured with apps such as Snapchat and even Pokemon GO, both of which take advantage of layering images over the top of real world vision from their cameras. iOS 11 takes advantage of Apple new developing framework, ARKit, providing developers with a unique opportunity to make their application far more engaging than ever before.

Be Prepared

If you’re currently undertaking iOS app development in Australia, take advantage of the public beta and test your new application in the latest software environment. When iOS 11 launches, you want to make sure that what you’ve made is as up to date as possible!